About

“Life is too short for mediocre meals and skipped dessert—always lick the spoon!” 🍯
NaomiFoodeiz

Table of Contents

Welcome to Foodeiz!

Hi, I’m Naomi—food lover, recipe creator, and the voice behind Foodeiz. I turn simple ingredients into extraordinary meals with bold flavors and zero pretentiousness. Join me in celebrating the joy of cooking, one delicious bite at a time. I share bold, approachable recipes that marry nostalgia with modern twists because great food should be exciting, not exhausting. Whether you’re here for weeknight dinner inspo or that showstopper cake recipe, I’ve got you covered.

My Food Story 📖

The Recipe That Changed Everything

My culinary journey began at age 8, standing on a step stool in my Lebanese grandmother’s kitchen, learning to make her famous Orange Blossom Maamoul Cookies. The way she’d shape the dough with such care taught me that cooking is love made edible a philosophy that still guides every recipe I create. [Get her recipe here!]

From Blog to Brand

In 2016, after one too many friends begged me for recipes, I launched Foodeiz from my tiny Brooklyn apartment. That first year featured equal parts kitchen fires (literally, once) and viral recipes (my Harissa Honey Roasted Carrots still get messages weekly!).

Dreams Do Come True

In 2022, my debut cookbook “Eat It Up!: Bold Recipes for the Intrepid Home Cook” hit shelves—and somehow landed on the NY Times Best Seller list for 3 weeks! Holding that first copy, stained with recipe-testing ingredients, was my “pinch me” moment.

What Makes Foodeiz Special 🌟

Signature Recipes You’ll Crave

“Lazy Sunday” Shakshuka (my dad’s 5-ingredient wonder)
Miso Brown Butter Chocolate Chip Cookies (the recipe that broke the internet)
3-Hour “Cheater” Pho (all the flavor, none of the all-day simmer)

My Cooking Philosophy

Flavor First: If it doesn’t make you do a happy dance, why bother?
No Gatekeeping: You won’t find “chef’s kiss” pretentiousness here.
Embrace the Mess: My most popular Instagram reel features a flour explosion. #Proud

Beyond the Blog 🎬

When not developing recipes, you’ll find me:

Judging local pie competitions (biased toward anything with bourbon)
Teaching virtual cooking classes (next one: “Global Grilled Cheese”)
Collecting vintage cookbooks (current obsession: 1970s Jell-O molds)

Let’s Get Social! 📱

📌 Pinterest: @naomifoodeiz
🍜 Instagram: @Foodeiz – Daily kitchen adventures
📚 Cookbook: Eat It Up! on Amazon
📘 Facebook: @Foodeiz – 60-second recipe hacks
💌 Email: [email protected] (Send me your cooking wins/fails!)